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Services · 01

Videography & Content Direction

Video and social content, directed against a commercial objective.

A recognisable library of video and social assets, each with a stated job, produced on planned days.

Tell us about content

Who it is for

Businesses that need a steady supply of video and social content, with the thinking done before the camera comes out.

Most businesses do not have a content problem. They have a direction problem: video gets made because a shoot was booked, not because anyone decided what it had to achieve.

What is included

Everything below is part of the engagement.

  • Creative directionConcept, look and commercial objective, agreed before the shoot date.
  • Video productionBrand film, short-form and cut-downs sized for their channels.
  • Social-first contentVertical-native material, not landscape crops.
  • Campaign assetsA coherent set per campaign, not one hero nobody can extend.
  • Planned shoot daysCall sheet, shot list and running order before anyone arrives.
  • Post-productionEdit, grade, sound and delivery in each channel's formats.
  • PhotographyProduct, people and premises stills, graded to match the film.
A plated dessert photographed close in daylight — chocolate tart, passion fruit gel and torched meringue on a pale ceramic plate.

How it works

The process, in order.

  1. 01

    Objective

    What this content must do commercially, written down first.

  2. 02

    Concept

    The idea, the look, and each asset's role per channel.

  3. 03

    Plan

    Call sheet, shot list, locations, people and a running order.

  4. 04

    Direct

    The shoot runs against the plan, directed by someone accountable.

  5. 05

    Build

    Edit, grade and version — delivered in each channel's formats.

Separately priced

Nothing is charged on top.

Before you ask

Questions people actually ask.

Do we need a concept before booking a shoot day?

Yes — that is the point. A day booked without a concept produces material that has to be given a purpose afterwards. The planning comes first and is part of the engagement.

Who owns the finished assets?

Usage and ownership are set out in writing before the first shoot. Ask for the terms — they are not left vague.

Can you work with our existing brand guidelines?

Yes. Where guidelines exist they govern; where they do not, the direction is agreed with you before production.

Next step

Tell us what you are trying to grow.

Enquiries go to kieren@elk-partners.co.uk.

Tell us about contentSee what's included in each service