Services · 03
Growth & Digital
Strategy, websites, paid search and SEO, pointed at one objective.
One objective across the destination, the paid channels and the organic foundations — and reporting that shows where it works.
Who it is for
Businesses that have demand, or can buy it, and lose it between the click and the enquiry.
Paid media points at a page nobody has looked at in two years, SEO chases terms the business does not want, and the website says something the ads do not. Each is defensible alone; together they lose money.
What is included
Everything below is part of the engagement.
- Marketing strategyThe commercial objective, the audience and each channel's job.
- Website design and developmentBuilt for the enquiry, not the showreel: accessible, fast and measurable.
- Paid media and Google AdsSearch and paid social structured around intent.
- SEOTechnical foundations, structure and content architecture that make the business findable for what it sells.
- ReportingWhat ran, what it cost, what it produced — against the objective, not vanity metrics.
How it works
The process, in order.
- 01
Objective
What the activity must produce, and how that is measured.
- 02
Diagnose
Where demand is lost today: destination, targeting, message or measurement.
- 03
Build
Destination first: paid traffic to a page that does not convert buys data, not customers.
- 04
Deploy
Campaigns and organic foundations launch against one message and objective.
- 05
Review
Measured, reported and adjusted on an agreed rhythm.
Separately priced
Nothing is charged on top.
Before you ask
Questions people actually ask.
Can you run ads without rebuilding our website?
Yes, and sometimes that is right. But if the destination is why the money is not converting, we say so before taking the budget.
How is ad spend handled?
Media spend is yours, billed by the platform to your account. ELK's fee is separate and stated. You keep ownership of the ad accounts.
How long before SEO does anything?
Longer than paid — anyone who gives you a date is guessing. Technical work shows first; competitive positions depend on what you are competing for.
Next step
Tell us what you are trying to grow.
Enquiries go to kieren@elk-partners.co.uk.